The need for some products is strongly linked to weather conditions. Discovering the correlations between weather
and consumer behavior enables businesses to::
Optimize manufacturing and distribution
Adapt marketing strategies and advertising campaigns
Offer the right product at the right time and at the right price!
The severe or abnormal weather conditions can impact the large economic systems like
a country's global economic activity or the international exchanges.
By anticipating these macroeconomic effects, you can take better decisions at your business level.
Nowadays, vast amounts of data on sales and customers are collected. Predictive analytics techniques can be employed to merge this information with meteorological data, aiming to uncover insightful correlations.